[How to] Dynamics 365 Competitor Record Best Practices
The Competitor Record is an underappreciated entity in Dynamics 365 CRM that can provide valuable data. It allows you to store information about companies you regularly compete against. By creating Competitor Records, you can track strengths, weaknesses, and other data points that can aid your sales team. You can also link competitors to opportunities, which helps you understand your competition better and modify your proposals accordingly. When you lose an opportunity, you can append the competitor to the opportunity closing record along with the reason for losing, which can be a learning experience for future opportunities. Tracking competitors in Dynamics 365 CRM gives you more data points for reporting and analysis, helping you win more deals.
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